What keywords are
Posted On: Thursday 2nd June 2011
Keywords or key phrases are the words and phrases people use to find the information they are looking for online.
Summary: Keywords are probably the most essential element for any website wanting the right visitors
If you want people to find your website it is essential you know what words and phrases they will be using, the reason for this is simple, if your website does not use the keywords and phrases people are using when searching for the information or products they want.
The search engines can only find your website if it is correctly optimised for the keywords your target market are using.
I cannot stress enough how important it is for you to know the keywords most suited to your target market.
So a keyword or phrase is the word or phrase people use to find what they want.
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